If you’ve typed up ‘Grow your Instagram’ or ‘Gain Followers on Instagram’ recently, you likely have come across Path Social.
Path Social is an Instagram Growth Service which claims to boost your Instagram account with AI-powered growth, gaining you 1000+ followers a month minimum.
It all sounds pretty amazing – but we were a bit skeptical, and so decided to try it out ourselves.
In this review, we’ll take you through all our initial thoughts about Path Social, what they claim to offer, and what actually happened when we tested it. We’ll even have time at the end to recommend some alternative services and general methods to grow your account.
Let’s do it.
What is Path Social?
Right, first of all, what actually is Path Social?
Well, Path Social is your typical Instagram Growth Service which claims to offer your account only ‘Organic, Real Followers’, with no Bots or Fake Users.
They use AI to target and grow your account, and guarantee growth for all of their users.
Looking more closely at their features, it seems they offer essentially an ‘AI Profile Review’ as well as an ‘Influencer Network’ to give shout-outs to your account – not quite as AI as we thought, but we’ll talk more about that in a bit.
Path Social is very well-known in the space, having racked up over 20,000 customers and being featured on a variety of newspapers and publications.
But we still weren’t sure about this service. Read on for what happened when we actually tested it.
Best Alternative Instagram Services
| Service | Rating | Price |
|---|---|---|
| Kicksta | 4.9 | Check Price |
| Media Mister | 4.7 | Check Price |
| Inflact | 4.5 | Check Price |
How Does Path Social Work?
Right, as mentioned earlier, Path Social take all about their ‘AI-powered Growth’ – what does this actually mean though?
Well, looking at their Features, it seems the only real use of AI is the apparent ‘Profile Review’ to determine your audience and followers – hardly impressive.
It seems most of the way they help you gain followers is through Shoutouts via Email and their Network.
The difference between the standard plan and the more expensive plan is apparently just more Shoutouts and more Emails.
Now, it’s all well and good that Path Social have a network of users, and avoid sending bot followers to your account.
But how much better really is this system? Can we really expect they are going to interact with your posts? That’s why we had to try it out.
How Much Does Path Social Cost?
Path Social have two Plans.
Their cheaper plan is called Instagram Core, offering apparently 1000-2000 followers per month.
Features include LA Support, Organic Followers Guaranteed, the AI Profile Analyser and Email/ Influencer Shoutouts.
The more expensive plan is called Instagram Elite, claiming to offer 2500-3500 follower per month – a pretty big increase.
This is meant to be achieved through up to 5x more Shoutouts and Advanced AI Targeting.
You’re also meant to receive better 24/7 dedicated Support from their LA team.
What Happened When We Tried Path Social?
We decided to test Path Social’s Instagram Core plan, which promises between 1,000 to 2,000 followers per monththrough “organic” growth.
The setup process was fairly simple—we provided details about our niche, and their so-called AI Profile Analyzer supposedly reviewed our account to determine the best audience. But from the start, we were skeptical.
Was AI really doing anything here, or was this just a standard mass-growth service disguised under fancy terminology?
Once our account was onboarded, the follower count did start increasing. But something felt… off. The growth was inconsistent—some days, we’d see a sudden spike, then nothing for a while. It didn’t feel like a steady, organic process. And while these accounts technically weren’t bots, we couldn’t shake the feeling that they weren’t exactly engaged, real followers either.
Many of them had generic usernames, little to no content, and low engagement on their own posts, making us wonder if they were part of a recycled network of inactive users.
Path Social claims their growth methods result in followers who are interested in your content, but our new followers weren’t liking or commenting on our posts. In fact, many seemed to disappear after just a few weeks. This raised concerns about whether these were truly organic users or just accounts added to inflate our follower count temporarily.
We also weren’t impressed with their customer support. Despite claims of a dedicated LA-based team, responses were slow and felt like copy-paste templates rather than actual help. When we reached out with questions about the quality of followers and why engagement wasn’t improving, we got vague, non-committal answers that didn’t really address the issue.
Overall, our experience left us questioning how Path Social actually works. While they do technically deliver on their promise of more followers, the quality of those followers—and whether they bring any real value to your account—is another story.
Path Social Pros and Cons
Pros
- Nice Website
- Delivers the promised number of followers within the expected timeframe.
- Avoids using obvious bot accounts, with followers appearing to be real users.
- Simple setup process with no need to provide login details.
Cons
- Growth is inconsistent, with unpredictable spikes and periods of no activity.
- New followers rarely engage with posts, making them feel inactive or uninterested.
- Many accounts seem low-quality, with generic usernames and little to no content.
- Customer support is slow and provides vague, unhelpful responses.
- Followers tend to disappear after a few weeks, raising concerns about retention.
We’ve tested all the best websites for growing your Instagram so you don’t have to. Check out our fully detailed list of the Best Instagram Services of 2025 right here.
How To Grow Your Instagram Without Path Social (Plus Alternatives)
If you’re looking for real Instagram growth, there are much better options than Path Social. While they might technically deliver the number of followers they promise, the lack of engagement, inconsistent growth, and poor support make it clear that their method isn’t the most effective.
A better alternative is Kicksta, a fully managed growth service that doesn’t rely on AI gimmicks or influencer shoutouts.
Instead, a team of Instagram marketing experts manually engages with your target audience, bringing in authentic followers who actually care about your content. Unlike Path Social, where followers often seem random or uninterested, Kicksta ensures that the people following you are genuinely interested in your niche and far more likely to interact with your posts.
Another strong alternative is Media Mister, which offers real followers, likes, and engagement across multiple platforms, not just Instagram.
One of the biggest issues with Path Social is that many of the followers gained tend to drop off quickly, but Media Mister gives you more control over the retention of your followers, ensuring that your growth actually lasts.
Both of these services outperform Path Social in key areas. The followers you gain are more engaged, the targeting is much more precise, and you actually have transparency over how the growth is happening. Unlike Path Social’s vague AI-powered claims, these services use proven strategies that bring in real people who are interested in your content.
Of course, you don’t need a growth service to build your Instagram. Organic strategies can still be incredibly effective, and while they take more time, they lead to genuine engagement and long-term success.
The key is to focus on high-quality content, especially Reels, carousel posts, and trending audio that Instagram’s algorithm prioritizes. Engagement is just as important—regularly interacting with other accounts in your niche helps get your profile in front of more people, and optimising your bio and profile ensures that visitors actually want to follow you.
Quick Questions About Path Social
Is Path Social Legit?
Yes, Path Social is a legitimate service, but the quality of followers is often questionable, with many users reporting low engagement.
Is Path Social a Scam?
No, Path Social is not a scam, but it doesn’t deliver the promised engagement or customer support.
Does Path Social give you Real Followers?
Path Social offers real followers, but many of them are not engaged or genuinely interested in your content.
Path Social Review Conclusion: So What Do We Think?
So after looking into Path Social, and actually trying it out, what do we think?
Well, simply put we would say steer clear.
If you don’t take our word for it, check out all their awful reviews on Trustpilot and other similar sites.
Path Social has a nice interface and they have some great marketing – but they really don’t offer much considering what they claim.
We would say it’s better to either just do your Instagram Growth yourself, or use a site such as Kicksta for more manual action, even if it might be more expensive.
Our full list of the Best Instagram Growth Services can be found here if you are interested.
We hope this review helped, and wish you all the best.
Talk Soon, The E-Commerce Entrepreneur