In 2020, retail social commerce sales reached nearly $27 billion in the United States.
Not using social media for your eCommerce is throwing money away with these staggering numbers.
However, if you do not know how to use social media to boost your sales, you might need help.
Below, we have seven proven methods to increase your sales using social media.
Seven Ways to Use Social Media to Boost Your Sales
For the short version of our steps, check out this list:
- Use hashtags (specifically, your branded ones).
- Leverage the power of PPC (Pay Per Click) advertising.
- Use shoppable posts with links to your products.
- Encourage shoppers to buy using offers and discounts.
- Have a consistent (daily) posting schedule.
- Use influencers and customers who work with your product.
- Be creative and know the latest trends.
Check out these details if you want more:
1. Use Hashtags
Hashtags indicate to fellow social users what topic you are talking about. They come after a pound sign (better known as a hashtag): “#yolo.”
Using hashtags effectively can double your engagement rate. So if you want people to interact with your posts, you’ll want to use hashtags.
Using these unique tags provide one of two benefits:
- To leverage the clout of a given topic for your business.
- To grow your brand engagement through social media.
That second one involves using branded hashtags, specifically including your business name. It isn’t enough for you to use them; you need to encourage others to share them.
When using these unique tags, you’ll want to give people a reason to do so. Offering engaging relatable content through a good brand message and social media presence is your best way of doing this.
Otherwise, you might consider getting your feet off the ground by offering giveaways. However, this strategy is no replacement for writing engaging, value-driven content that appeals to your target audience.
2. Use PPC Ads
PPC ads, or pay per click, is an advertising strategy where you only pay if someone clicks on your advertising. This can be incredibly cost-effective, as you can easily create a range of advertising and identify which ones meet your goals.
Using PPC ads need to be associated with specific goals. Your goals need to be…
- Specific (driven by numbers).
- Attainable (not impossible based on your budget).
- Drive you to your ultimate business goal.
Ultimately, PPC advertising is a stepping stone for business exposure. So typically, these goals involve selling a specific product (short-term gains) or driving brand awareness (long-term goals).
When using PPC ads, don’t forget to account for mobile users (who make up more than half of most target audiences). You can save time by accounting for this on the page your advertising directs people to you.
3. Use Shoppable Posts
Shoppable posts include all social media content, explicitly directing audience members to make a purchase. When creating these posts, you might see a “shop” or “buy now” button.
The best examples of this in action come through Instagram. About 10% of people on Instagram use the platform to shop. On a platform where shopping isn’t the main draw, that’s pretty intense.
TikTok also has its form of shoppable posting, as you can see ads integrated into regular content. This content is unique, engaging, and does not look like an advertisement.
When using shoppable posts, you must have a reason for it. It isn’t enough to say, “Hey, buy my thing,” you need to provide value.
For example, Deralogica is a skincare brand that creates videos on how to use its products. Focusing on instructional details doesn’t hold the same feeling as a disingenuous ad. Value-driven content is key across everything you make, especially if your goal is to convert sales.
4. Offers and Discounts
There is no doubt that providing product discounts is an excellent way to boost your sales. The estimated increase of discount-driven sales is 30%, which can be pretty beefy as you get those higher numbers.
However, there is a drawback to discounts. The basic form of doing deals is weak and encourages the more needy aspects of your customers.
For example, customers tend to get addicted to discounts, especially in restaurant settings. If you knew that you could get 20% off of your meal at a fantastic steakhouse, you have two reasons to go. However, your desire to go has dropped drastically when that discount is gone.
Instead, consider your “discount” to be part of your offer. Your new discount is prompt and immediate usage of the word FREE. Anytime you include this word, people snap their heads in your direction. The term “free” has increased sales by 2000%.
In addition, you’ll also want to affirm scarcity in your product. So your free, limited-time will get people to flock to your product quickly. Faithful customers (your superfans) will stick around and continue to buy your excellent products.
So make sure your free thing is good, and you will get more sales consistently. This strategy helps make your offer irresistible.
5. Stay Consistent with Your Posting Schedule
Posting consistently does many things for your business. Social media (when used regularly) keeps them exposed to your content when selling your products.
The concept is similar to retargeting in advertising. So the more people are exposed to your posts, the more likely they are to engage with them.
Also, you’ll find that social algorithms have a strong preference for brands that actually use their platform. You’ll find more interactions, greater exposure, and higher potential sales.
To create a consistent posting schedule, you have one of a few options:
- Include it in 15 minutes or your daily schedule.
- Pick a day during the week to write out a bunch of ideas.
Using social media schedulers (like Hootsuite) enables you to pick option number two. Some people like to schedule posts out for an entire month. However, given the speed of social trends, you’ll still want to leverage some manual use to remain timely.
6. Enlist the Help of Influencers and Customers
Influencers are prevalent social media persons who engage with their followers. Influencers include everyone famous and several different small accounts.
Because the average revenue return of influencer use is $6.50 per $1 spent, you’ll find they can be very worth it. But you probably don’t have the financial backing to get Kim Kardashian to sponsor your items.
Therefore, you should shift your focus to micro-influencers. These people have a following of less than 50 thousand but focus on specific niches.
While you won’t be able to hire any Kardashian, you can choose to advertise your shoes on a shoe-focused fashion page. Targeting areas that include your specific niche is often more cost-effective as you hit more of your audience.
7. Be Creative and Follow Trends
Of course, one of the most critical aspects of creating a product is engaging people. Nothing beats creating value-driven content that effectively engages people. It also helps to be timely.
Being timely means having an awareness of the latest trends in your niche. Finding trends can help you sell products more effectively.
To find trends, it’s important that you start with a combination of major retailers and social trends. Walmart, Amazon, and Alibaba are all great starting examples of what to look for. This situation applies whether you want to break into a new niche or find supplementary products for what you offer.
What you’ll find is that looking for trending products on Amazon are proven methods for finding high-demand, low-cost products.
A Wrap Up On Tips for Social eCommerce
When trying to keep these tips in mind, it will help you to create a mental shortlist.
Being timely and having a regular posting schedule helps with engaging existing customers, but PPC can help gain new ones.
Regardless, setting goals to grow your following and understand social media more will help your social eCommerce strategy.
You can learn more about growing your Social Media, on our other articles here.
Hope this helped.
Talk Soon, The E-Commerce Entrepreneur