Gravity Forms is a powerful forms plugin used by top websites and big brands to create forms on WordPress
It has received competition from the likes of Ninja Forms and WP Forms, so today we’ll review how it lines up against them.
We’ll also look at its features, pros and cons and overall whether I would recommend them and for whom.
Why Should You Get a WordPress Contact Form Plugin?
For any website, contact forms are an essential way to capture leads, and thus boost conversions.
By capturing your audience’s information, you can then request bookings, surveys, emails and so on.
And from there, you can begin to build a closer relationship with your customer base.
Gravity Forms is a contact form plugin, that is popular for a reason.
It allows the process to be amazingly simple – and you can begin pushing forms, from simple ones to the more complicated, super quickly and effortlessly.
Gravity Forms Features
Gravity forms is the most advanced of the form’s plugins on the market, with its features being far more long-listed and going beyond their competitors.
Interface and Different Forms
Gravity Forms has a great drag-and-drop form builder interface, making something advanced, very easy.
The actual design and look of the forms are arguably far cleaner, and slicker than forms made with other builders – giving your website a more professional appeal.
It has 33 different form fields – you can create basically any type of form from surveys, quizzes, support requests to online orders and email sign-ups (the list goes on!)
The fields are grouped into 4 categories: standard, advanced, post and pricing. They range from simpler texts and contact forms to orders and emails, and more.
The post field in particular is useful for receiving submissions (guest posts for example):
Gravity Forms also allows you to create forms which have multiple pages with save-progress buttons.
You are also able to control their availability by conditions such as time or date, and send different forms to different email addresses based on what they put in.
It also allows you to limit numbers, or limit by date ranges. The settings are very extensive, and you can adjust most aspects of your forms.
One of their greatest feature’s is conditional logic where can control what form is displayed and how depending on certain criteria.
For example, here if your respondent puts 76k+ in their annual income field, show Question 2.
This allows you to be more selective in your audience and what you put in front of them, increasing conversion rates and boosting customer engagement.
Gravity Forms also includes various add-ons which can be integrated into your forms
If you are creating an email subscription list, and use an email marketing service such as MailChimp, GetResponse, AWeber and many more, you can integrate them into Gravity Forms when upgrading to the $159 Pro License.
Some others such as ConvertKit come with a free plugin – so make sure to check what is available beforehand.
They also have more advanced plug-ins including Dropbox, Fresh Books, Slack and many more.
Importantly, they also allow the integration of PayPal which is very useful for collecting orders and accepting payments.
Optimization of forms for mobile devices
Anti-spam regulations to reduce form spam
Being allowed to create WordPress user account registration forms, or post submissions from WordPress.
How to Create A Form for Your WordPress Website?
After installing the Gravity Forms plugin on WordPress, navigate to the new menu on your sidebar called ‘Forms and press create a new form.
After naming it, you can select its field type and from there it’s a simple drag-and-drop editor.
From its field settings under the appearance tab you can configure how it will appear, and when. For example, after going into Advanced you can enable Conditional Logic.
Also, from the forms setting, you can change a whole host of things if you want such as scheduling and so forth.
You can also find notifications and confirmations here, where you can change confirmation messages and be notified when forms come through.
Finally, to embed these forms into your WordPress you can use the Gravity forms button in the WordPress Editor.
Pricing For Gravity Forms
There is no free pricing option for Gravity Forms, but three premium pricing plans:
The Basic License is $59 per year and includes 1 site, basic add-ons and all the features listed above
The Pro License which costs $159 per year allows 3 sites, and also includes the pro add-ons
The Elite License is $259 per year and has unlimited sites, WordPress multi-site, priority support and the elite add-ons
Even Gravity Forms’ Basic Plan is a premium one, and an amazing price considering it only costs about $5 a month in perspective.
If you are still a bit unsure, they even offer a free personalised demo, where you are able to have access to all of the Gravity Forms add-ons to play with. They also have created a few demo forms for you to modify and test.
Gives you the ability to create very advanced forms
Still easy and intuitive to use
Various add-ons to increase functionality and integration
Lots of different settings and configurations to control every aspect
Arguably bit too advanced for the average WordPress user. For many a simple form provided by the free WPForm or NinjaForms could be easier.
Comparing Gravity Forms With Competitors
Compared to WP Forms and Contact Form 7, it’s about the more advanced features and ability that Gravity Forms offers.
Contact Form 7 is one of the most popular simple form makers which requires some basic HTML knowledge and WPForms is a very popular plugin which has a free version that allows users to create similarly simple forms.
Gravity Forms has no free version and focuses more on its standard advanced features and settings – so it’s really about what kind of form you want to make, and how customizable you want it to be.
In terms of against Ninja Forms, they both compare quite similarly in terms of features and settings.
It goes down to more about pricing – where NinjaForms has a pretty simple free version, and the more advanced premium paid plugins to add on. Whereas Gravity Forms just has a more upfront paying scheme annually with everything included
Summary – Would I Recommend Gravity Forms?
I would recommend Gravity Forms to people who need a more advanced forms builder and are happy to cash out a couple pound each month for it.
It is an impressive plugin with detailed settings, an intuitive but simple to use builder and an ability to integrate and configure to your needs.
If you want a free form builder, I would recommend Contact Form 7 or WPForms plugins with their more basic options.
Yet if as I said you require something a bit more, then Gravity Forms is a great choice and highly recommended.
Hope this helped
Talk Soon, The E-Commerce Entrepreneur